We can all agree that marketing is needed for something. The purpose of marketing is to generate revenue for a brand, company, or organization. Marketing professionals and teams achieve this through the execution of strategic digital activities that drive traffic, qualified leads, and sales, in direct collaboration with their sales team. In fact, those changes have accelerated at a break-neck pace in the past 5 years online marketing. Now, as we look ahead to 2023, everyone is stressed out over the role of marketing, and what it's supposed to look like. Things like building brand awareness, copy writing, or heck, even email marketing, social media, and so on those are all tactics used to achieve a purpose. None of them are the purpose of marketing. You see, the true purpose of marketing is actually something even more simple.